RAAK

Craig L. Mason | Communications & Branding

Let's explore new territory and create content that connects

My Name is Craig.

I AM A CREATIVE BRANDING & COMMUNICATIONS SPECIALIST.

I help overwhelmed tech organizations translate their values into brand campaigns that connect at an emotional level - so that they can build loyalty and attract and retain high performing employees and customers.

Competition is as fierce today as it has ever been. A competition in the marketplace, a competition for the best talent and a competition to be heard above the noise. It's relentless. So how do you keep customers loyal and employees inspired and committed? How do you ensure you can adapt to constant change and you can stay ahead of the curve? How do you get people to connect with your company in a way that's authentic and makes them feel good for doing so? Let’s talk.

SKILLS

interviews
& Storytelling

brand strategy

Video production & Photography

creative & Technical
copy writing

Having a great curiosity about technology and people has always driven me to explore new solutions. I love diving into new technologies and then finding the connection points where the potential of technology moves people. I love to explore not just what technology can do, but what it can make us feel. What can it help us achieve? And I'm fascinated with what's coming next. It's never a question of when change will come to your industry, but how soon. And being able to adapt to change is often about how well you can communicate your vision and your values - to your customers and employees.

Learning from some of the world's most talented and creative actors and storytellers.

A part of my journey has involved sitting down with some of the greats of television and film - to discuss the power of storytelling and how you connect with audiences. Let me share with your company what I have learnt along the way - and how your company can tap into the power of human-centered storytelling.

Academy Award winning Actor - Morgan Freeman

John Cleese

Actor Jean Reno

Liam Cunningham from Game of Thrones

Golden Globe Winning Actor Maggie Gyllenhaal

Actor Ashley Judd

Academy Award Winning Actor Benicio del Toro

Academy Award Nominated Director - British filmmaker Mike Leigh.

Academy Award winning Director Michel Hazanavicius and Actress Bérénice Bejo.

Academy Award nominated Director Stephen Frears.

Actor Bill Pullman

Academy Award winning Actor Robert DeNiro

Golden Globe winning Actor Gillian Anderson

Academy Award nominated Actor Michael Fassbender

Academy Award winning Actor Angelina Jolie

Actor Andie MacDowell

Great branding connects emotionally and communicates not what you sell, but what you promise to deliver. It's about your values, your mission and how you want people to feel about you. Great branding helps attract the best talent, it helps keep employees inspired and motivated, and it helps make customers loyal.

Let's start a conversation to see how together we can help you rise above the noise.

HUMANITARIAN PROJECTS

I have spent part of my career working in conflict zones in different regions of the world - from the Caucasus to the Balkans to Central Africa. - designing aid programs, managing logistics, listening to stories and helping them being heard. This challenging work taught me how to think on my feet and how to personally connect with a diverse range of people in pressure environments. It also taught me the importance of authenticity and the power that authentic storytelling can have.

syria conflict - lebanon

rwanda refugee crisis

Syria refugee crisis - lebanon

Srebrenca refugee crisis

Srebrenica refugee crisis - bosnia herzegovina

congo Refugee Crisis

Congo

RWanda refugee crisis

Lets work together

Craig L. Mason

You can reach me via my email : craiglmason at gmail

or Follow Me on Instagram @craigville

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